Webinar “Is social media worth your time? How smart use of social media can help you grow your practice”

Friday, 20 November 2015, 12.00-14.00 Moscow time (9am-11am GMT)

•LinkedIn, Facebook, YouTube, Twitter, Google Plus – can they add value to your law firm’s marketing?

•How can you integrate social media into your firm’s marketing strategy?

•How to make your messages suitable for achieving results in social media?

•We will review examples and possible scenarios of using social media for marketing legal services and growing return on investment in your marketing campaigns.

We will explore how to:

•grow your firm’s profile in a smart and efficient way;

•promote your firm’s thought leadership;

•build potential relationships before initial meetings and gain more face-to-face meetings;

•use social media as a research tool for proposal submissions, organising events and meetings;

•achieve more clicks-through for your firm’s white papers; and

•increase event attendance.

Webinar “LinkedIn for lawyers. How to create a LinkedIn profile that helps you win business. What can you achieve in 15 minutes a day?”

Wednesday, 9 December 2015, 12.00-14.00 Moscow time (9am-11am GMT)

If a law firm is serious about using social media in marketing its services, it needs to ensure that its lawyers are confident users of LinkedIn. If someone 'googles' you, they will most likely find your LinkedIn profile on the first page of their search -- what will they find when they click through? Let us help you create a LinkedIn profile you can be proud of!

We will explore how to:

•clearly position yourself with clients and prospects as a ‘go to’ expert;

•stay top of mind with your clients and contacts so those clients and contacts call you when they have a need;

•get found by more of your ideal clients before those ideal clients find your competitors and hook them with a winning profile;

•get more face-to-face meetings with prospects by having made connections and developed relationships via LinkedIn;

•effectively use LinkedIn spending just 15 minutes a day.

Your tutor Emily Miller has over 15 years of experience in marketing and business development within the professional services sector. In 2010 Emily established Marshall Walker, a training consultancy which helps law firms and other professional services providers to develop their business using LinkedIn. Their clients include Eversheds, Linklaters, Simmons & Simmons and KPMG.

Legal Success Academy (LSA) was established in September 2014 by Russian magazine Legal Insight. LSA provides trainings for lawyers and business development specialists on law firm management and marketing.

Webinar language is English. Delegates are welcome to send their questions to Darya Lopashenko (dl@infortropic.ru) before the webinar to maximize the value of the webinar.

Delegate fee: €90 per webinar or €162 for both (10% discount).